Rather, this is only to suggest that it is no longer possible to find a single thread—like a Mickey Mouse or a Lion King—that connects all of Disney's business enterprises. LGE also makes home appliances, which is a diversification strategy; LG Display is more of a vertical integration that makes displays for other LG companies (LGE, LGT) LG Telecom makes smart phones and is another diversification. Module 5- Diversification - related and unrelated. The limitation of discussion now is discussed only on strategic formulation: Nokia’s vision of the future, mission, goals, and strategies. LGE makes TV's and a variety of electronics. Chapter 8: Selecting corporate-level strategies. As the cost of the input goes up, the cost of production will increase too and consequently supply will decline. This article recommends three strategic options or alternatives based on the evaluation of the current corporate and business level strategies of Amazon. Grand Strategy Matrix of Coca-Cola Company. Expansion/growth strategies 2. But before you jump in the deep end of diversification, it's worth understanding the risks. Ja This is a special edition of an established title widely used by colleges and universities throughout the world. •The South Korean Example –Initially: Natural Resources (tungsten ore*, raw silk, rice, fish) *no. These are the sources and citations used to research Advanced Strategic Management. - Net cash provided by operating activities increased by 23%. When Dell launched its first smartphone in the U. One school of thought is that diversification is really "de-worse-ification. The vertically integrated iron ore-steel firm could increase its steel production by restricting its sales of iron ore to others, and the price of iron ore to independents may increase, which would increase the vertically-integrated firm’s market share in the downstream steel market,. Diversification strategy probably takes place, when company or business organizations introduce a new product in the market. Of all the chaebol diversification efforts that occurred before the crisis, one case stands out: Samsung's move into automobile manufacture. The diversification strategy is multifaceted, I will talk about two types of relatedness: operational and corporate while observing General Electrics strategy. The world's biggest tech companies are all in on diversification - it is often the difference between success and domination. The risk for firms that follow the unrelated diversification strategy in developed economies is that: A) external investors tend to dump the stocks of conglomerates during economic downturns. Diversification. Diversification Strategy. The first Strategy stage was Brand building strategy, from 1984 to 1991. The purpose of diversification is to allow the company to enter lines of business that are different from current operations. Based on the above list, discuss whether or not Walt Disney's lineup reflects a strategy of related diversification, unrelated diversification, or a combination of related and unrelated. How do the two firms differ from each other? A. Porsche leaves again in 2017 to focus on Formula E, leaving Toyota as the only competitor in the class at LeMans. If the fundamental tenet of diversification literature is correct, i. Assignment Overview. Today, 54% of Disney's revenues—but only 32% of its profits—come from movies and parks. A classic case is the Mobile Money introduced by the Telecom companies. 44 Kotler) This means that a company is developing new markets and new products. Within this report the vision, mission statements, goals, objectives and core competencies which are associated with the business of Tata Steel UK have been assessed. It is evident that one thing that Samsung always does right is. That the Mac is growing as a platform, even relative to other non-Apple operating systems, is also supported by data from other sources, like OS statistics from StatCounter. Unrelated diversification is a form of production expansion in which the firm enters into the production of a good or service that is unrelated to previous business activities. Lee In 1995, the Korean chaebol Samsung diversified into automobile manufacturing with the establishment of Samsung Motors Inc (SMI). How diversification has become synonymous with embracing tech. 30 or nearly 50% from its peak. LGE also makes home appliances, which is a diversification strategy; LG Display is more of a vertical integration that makes displays for other LG companies (LGE, LGT). Asahi Glass Company: Diversification Strategy Case Solution. Types of Marketing Strategies Rivalry Strategies Growth Strategies Consolidation Strategies Functional Strategies 1. How To Find Direct Chinese Manufacturers On Alibaba | Alibaba. The conglomerate fad was subsequently replaced by newer ideas like focusing on a company's core competency. Strategic focus is key to corporate leadership. Over the past 10 years, Apple has gone from being a computer company to being a true consumer brand. successful in creating strategic alliances. Focused cost leadership is the first of two focus strategies. Vertical integration (VI) is a strategy that many companies use to gain control over their industry’s value chain. -Samsung is planning to make Air condition category more powerful. How do the two firms differ from each other? A. The basic strategy they use it to drive out the competitor by heavy promotions and convincing the customers to buy the product. Unrelated Diversification is a form of diversification when the business adds new or unrelated product lines and penetrates new markets. The third option is conglomerate diversification. Conduct additional research on the topic of diversification. Even the ‘unrelated ‘diversification brings competitive edge to the brands in nineties. It occurs when a company goes into a totally different market with new products. The semiconductor business on the other hand was ridden by weak prices, over-emphasis on high-density products and seasonality driving down revenue 2% to 4. a Nigeria based leading dairy and juice company. Related business = when value chains exhibit competitively important cross-business relationships (i. Ansoff’s Growth Strategy Matrix Penetration Product Development Market Development Diversification PRODUCT Existing New MARKET New Existing Sell more of your product to existing customers of that product. Unrelated diversification strategy is an important component of the strategic management of a firm, and the relationship between a firm's diversification strategy and its economic performance is an issue of Influence of Unrelated Diversification Strategy Components on Corporate Performance: Case …. The emergence of business conglomerates pursuing diversification strategies in unrelated businesses, in the emerging economies in the 1960s to 1980s were largely as a result of extreme market imperfections. com Sourcing Hacks For Amazon FBA 👈 - Duration: 20:36. Economics of Organization and Strategy. -Samsung is planning to make Air condition category more powerful. One factor is certain. This “loss aversion” leads many family firms to refrain from undertaking unrelated diversification, mergers and acquisitions and R&D investments. The AQR Emerging Defensive Style Fund pursues a defensive strategy that seeks to provide exposure to emerging markets with lower risk through active stock selection, risk management and diversification. As the biggest online retailer, […]. Three types: Pioneers, Close followers and Late followers Growth strategies – Organic and Inorganic, Integration (Horizontal & vertical), Diversification or conglomeration, M&A, Alliances, Strategic acquisitions. But by accident, the business owner is executing a. Get an answer for 'Why are diversification strategies often unsuccessful? Video is a corporate strategy to enter into a new market or industry which the business is not currently in, whilst also creating a. This strategy is important for business in order to retain their current costumer’s demand. Value chain analysis provides strategic focus. 2017 alyska123 3 Comments Fewer still would have predicted success given the path it has taken: The tightly integrated business understanding that worked in its home market could not secure its future in global markets. Starbucks - Related Diversification Starbucks is a global coffee chain, originating from the U. Diversification is one of the strategies pursued by firms wishing to grow in newer markets and by launching newer products. Understanding Samsung's Diversification Strategy: The Case of Samsung Motors Inc. For example, if you have a dine-in restaurant in one town, opening a second restaurant in the next town is expansion, not diversification. Business-Level Strategy and the Industry Environment. is a global leader in semiconductor, telecommunication, and digital convergence technology. 0 Executive Summary. Diversification as a Viable Corporate Strategy Introduction. Electronics are key components of modern vehicles. Initially, Samsung started out as a small export business in Korea. Related diversification means you develop (or buy) products that are related to your current offerings. All core competencies have the potential to become core rigidities (?? ). This strategy is important for business in order to retain their current costumer’s demand. Also at the same time the diversification towards estate business was due to the threat. How To Find Direct Chinese Manufacturers On Alibaba | Alibaba. Diversification: into related business, unrelated business, upstream integration with suppliers, downstream integration with intermediaries. This is often seen in activities such as, mass awareness campaigns or environmental and social issues. 3 Langkah utama dalam proses perencanaan: Menentukan misi dan tujuan utama organisasi. , - Successful. Using a sample of innovative companies, this paper discusses the determinants of innovation at company level by looking at R&D activities and the acquisition of technology (TA), whether em-bodied (machinery and equipment) or disembodied. For example, if you have a dine-in restaurant in one town, opening a second restaurant in the next town is expansion, not diversification. Armani, in association with Samsung, also launched the Armani- Samsung phone which didn't take off as expected. The unique business strategies such as conglomerate business and diversification as well as marketing strategies such as social to affinity advertising brought it to its success highs. Three types: Pioneers, Close followers and Late followers Growth strategies – Organic and Inorganic, Integration (Horizontal & vertical), Diversification or conglomeration, M&A, Alliances, Strategic acquisitions. The Goodyear Tire & Rubber Company is an American multinational tire manufacturing company founded in 1898 by Frank Seiberling and based in Akron, Ohio. The key themes explored in this article pertain to how Amazon can leverage the existing strategy and sustain its efficiencies through careful analysis and effective implementation of these recommendations. Operational relatedness is achieved when the firm’s businesses successfully share resources and activities to produce and sell their products, not used as widely in GE. (Guillén&Kock,2001:77) As further observed by Guillén, the importance of contact capabilities in the initial formation of. -Samsung is planning to make Air condition category more powerful. How can you update or. : Diversification Strategy. Product diversification is a strategy employed by a company to increase profitability Profitability Ratios Profitability ratios are financial metrics used by analysts and investors to measure and evaluate the ability of a company to generate income (profit) relative to revenue, balance sheet assets, operating costs, and shareholders' equity. Corporate Level Strategy Essay. The main differences: Visual difference. This segment currently composes only 9% of Apple. Samsung Group’s new businesses appear to be going awry. Viv Labs is an artificial intelligence platform with exceptional natural language understanding and machine learning capabilities. In fact, with the right strategy, each can increase the benefits the other brings to a company. Unrelated diversification has to do with developing beyond the current capabilities or current value system and this is often referred to as 'conglomerate strategy' (Johnson et al, 2005). For most shoppers, shopping at Walmart is very convenient. Its extensive product portfolio of numerous industries shows that Samsung has not limited itself to horizontal diversification (Martin, 2019). Expansion/growth strategies 2. The scope for leverage is highest for a market penetration strategy and lowest for an unrelated diversification strategy. For example, a large provision stores may add drugs, cosmetics and housewares (width), while at the same time, increasing its assortments of dry fruits, baby foods, detergents (depth), etc. In addition, various companies such as Honda, Samsung, and LG will be reviewed for areas suchas: diversification, acquisitions, restructuring, multinational strategies and structures, global learning,innovation, and global corporate responsibility. Diversified Company: A diversified company is a company that has multiple, unrelated businesses. Horizontal diversification strategy is less risky than conglomerate diversification because of the fact that the current customers of the organization are already exposed. Much of this suspicion can be traced to the conglomerate merger wave in the 1960s, spearheaded by companies such as LTV, ITT, and Textron. CaseScenario3:Zachary,Wesley&Partners. Microsofts Diversification Strategy Case Solution, In November 2005, Microsoft launched the Xbox 360, its latest game console. companies' that were 'chosen at random from many broad sections of the economy. - This article aims to take a fresh look at diversification - a growth strategy often disparaged by managers and commentators alike, yet one that is followed successfully by some major organizations. Module 4 - Case ECONOMICS OF ORGANIZATION AND STRATEGY Assignment Overview Apple and Samsung are often mentioned together, as they are both world leading producers of smartphones. But Samsung built an focus strategy where the Diversification was made within the businesses. Its financial position is strong and there is a scope of entering into unrelated diversification; Threats. Diversity — and diversification — continues at big tech companies Non-core businesses were a definite theme throughout the earnings reported over the last couple of weeks. Strategy and Capital Allocation Framework and recently introduced Strategy & Growth Framework On June 142019, , Corning introduced its 20232020 Strategy & Growth - Framework. This corporate strategy enables the entity to enter into a new market segment which it does not already operate in. Threat-Continuous Technology changes may affect the technology of samsung. Unrelated diversification has nothing to do with leveraging your current business strengths or weaknesses. This strategy is one of the major considerations when developing corporate level strategy. -Its financial position is strong so it can enter into the unrelated diversification. Strategy and Technology. Step 4 - SWOT Analysis of Asahi Glass Co. Adding corporate catering is an example of diversification. com if you want to solve the case from below list. Have competitively valuable cross-business value chain and resource match ups. Samsung has been successful in diversifying strategy due to a powerful and well- known brand name; advanced technology, Samsung Diversification are mix of unrelated diversification and related diversification. Here's why that might work. Johnson and Johnson's strategy throughout the past decade has been the acquisition of companies around the globe. In this way, the corporate structure optimizes General Electric’s effectiveness in diversification and in addressing industry-specific challenges. Click Here to place your order or email us at [email protected] Ultimately, CEO Jeffrey Immelt must bare the ultimate responsibility. Note: Statistics as at 31 December 2019, and includes lyf one-north Singapore (currently under development) The United States of America. 1 As a result, Samsung is now positioned as one of the world recognized leaders in the digital. Compared with the slew of other nifty new smartphones available today, critics groused that the onl. In 1995, the Korean chaebol Samsung diversified into automobile manufacturing with the establishment of Samsung Motors Inc (SMI). Quadrant 3 contains the set of retrenchment, related diversification, divestiture, unrelated diversification and liquidation strategies. Corporate-Level Strategy: Related and Unrelated Diversification. Analysis: Due to the strategic alliances and the exploitation of opportunities, the company acquired a leadership position in the market. This paper takes a long look through market history and found another extended period from 1926 to 1941 where Growth outperformed Value, and offers a theory for the connection between the two periods and why the underperformance may be episodic. Solana Beach, CA 92075 440 Stevens Avenue, Solana Beach. (Johnson, et al. The fact that firm performance is the outcome of many factors of which diversification strategy is only one. -Its financial position is strong so it can enter into the unrelated diversification. CaseScenario3:Zachary,Wesley&Partners. The business has been pursuing a long-term strategy of diversifying its core offering beyond beverages; this is designed to help differentiate the brand, which is very important considering coffee is almost a commodity. One can diversify from a food industry to a mechanical industry for instance. For these companies looking to branch out, the diversification strategy is one way to stay relevant in a quickly shifting market. Economics of Organization and Strategy. "Apple's strategy displays related diversification. When the company consists of an overarching structure that supports all of its different business. there is a close correspondence between the businesses in terms of how they perform those activities). The Product/Market Grid of Ansoff is a model that has proven to be very useful in business unit strategy processes to determine business growth opportunities. The acquisition of Viv by Samsung should push its AI strategy. But beyond that cash bazooka that is sitting on the desk of Apple’s CFO,. The first Strategy stage was Brand building strategy, from 1984 to 1991. No matter what happens with the iPhone, in terms of growth, the fact that Apple has a $300 billion-plus stock buying bazooka helps to soften any blow in the growth of the iPhone for investors. This paper takes a long look through market history and found another extended period from 1926 to 1941 where Growth outperformed Value, and offers a theory for the connection between the two periods and why the underperformance may be episodic. When a company sells new products in new marketing condition, it has neither the expertise needed to produce nor to sell it in those markets. This diversification is one of the reasons the company is staying on top of the fortune 500 list. It can also make the company more resilient. Second, Samsung´s electronics division has chosen the diversification strategy as the strategic option to pursue growth. Corporate strategy is concerned with what businesses, if any, a company should enter into. But from a brand perspective, such diversification will be more detrimental than helpful. Apple and Samsung are often mentioned together, as they are both world leading producers of smartphones. Having tested the waters for around four years, Samsung left the insurance & security business to set up a black & white TV manufacturing unit. It has also benefited from the feedback and suggestions of academic staff and students in the many universities and colleges where Foundations of Strategy has. Even the ‘unrelated ‘diversification brings competitive edge to the brands in nineties. Diversification: Developing new products for new markets is the most risky strategy, as the company would be venturing into new areas for both, product and market. For example, if the shoe producer enters the business of clothing manufacturing. Samsung's vertical and horizontal diversification, emphasis on manufacturing competitiveness and product quality, open competitive recruitment for entry-level positions, intensive employee training to develop a standardized workforce, strict organizational discipline, and emphasis on organizational loyalty all resemble Japanese-style management. Diversification is the strategy of entering product markets different from those in which a firm is currently engaged. pcm_admin February 26, 2019, 9:43 am February 26, 2019. Scribd is the world's largest social reading and publishing site. Diversification strategy is used to increase the firm’s value by improving its overall performance. Samsung Electronics, the group's flagship company, is considering taking over its light-emitting diode (LED) joint venture with. , - Successful. INTRODUCTION Diversification [dih-vur-suh-fi-key-shuhn], noun"Diversification is a form of corporate strategy for a company. Conglomerate diversification occurs when there is no common thread of strategic fit or relationship between the new and old lines of business; the new and old businesses are unrelated. The scope of corporate strategy is much broad – issues of diversification, adding new products or services, the way of competing with other firms; developing cooperative relationships, and the like. Investing Strategy. Strategic Management Evaluation and Execution v. Having tested the waters for around four years, Samsung left the insurance & security business to set up a black & white TV manufacturing unit. How diversification has become synonymous with embracing tech Nathan Birch Diversified businesses are now chasing the same brand characteristics and DNA that have been instrumental in the phenomenal growth of the tech giants and startups over the past 15 years. Strategies of Unrelated Diversification Case Study Solution & Analysis In most courses studied at Harvard Business schools, students are provided with a case study. Carefully review the background readings concerning diversification and vertical integration. -Its financial position is strong so it can enter into the unrelated diversification. Samsung Electronics Co. -Its financial position is strong so it can enter into the unrelated diversification. Affiliate company Samsung Electrics, Co, Ltd Established. The film, Fantasia, was the first American film to use stereophonic sound as well as the first and only film recorded in Fantasound. Apple and Samsung are often mentioned together, as they are both world leading producers of smartphones. Proliferation is a limited form of diversification. But from a brand perspective, such diversification will be more detrimental than helpful. It’s more about not putting all your eggs in one basket. The only evidence of an unrelated diversification strategy was when LVMH purchased 3 of Frances’s leading financial and business publications as well as media production, magazines and radio. In 1995, the Korean chaebol Samsung diversified into automobile manufacturing with the establishment of Samsung Motors Inc (SMI). How To Find Direct Chinese Manufacturers On Alibaba | Alibaba. With all development strategies, the question of leverage of core competencies or resources is crucial. Plagiarism is presenting somebody else’s work as your own. Understanding Samsung's Diversification Strategy: The Case of Samsung Motors Inc. ADMIFMS International Management Research Conference 2018 81 |Page Marketing strategy:– To overcome the first major challenge of the demand, the pricing has to be as low as possible so that more public is attracted towards the products. Related diversification (Economies of scope) Related & Unrelated diversification e. Diversification – sell new products to new groups of customers. A great example of a conglomerate is Samsung, which is operating in businesses varying from computors, phones and refrigerators to chemicals, insurances and hotel chains. One of the strategies was to deliver differentiated medicines. Samsung Group’s new businesses appear to be going awry. Unrelated diversification lacks commonality in markets, distribution channels, production technology, and R&D thrust to provide the opportunity for synergy through the exchange or sharing of assets or skills. When Dell launched its first smartphone in the U. txt) or view presentation slides online. Diversification strategies involve firmly stepping beyond its existing industries and entering a new value chain. Strategy and Technology. The third option is conglomerate diversification. Ada 3 bentuk strategi diversifikasi yakni: strategi diversifikasi konsentris; horizontal, dan konglomerasi. The case presents an overview of the cigarette industry in India and gives a detailed account of the areas in which ITC has diversified. This article recommends three strategic options or alternatives based on the evaluation of the current corporate and business level strategies of Amazon. Firms may vary in the extent to which they diversify the mix of businesses they pursue, and this is usually decided by their relatedness. For example, Samsung hardly pursued any VI until the 1970s, when it entered electronics. For example, firms often need to build or buy new resources and develop new capabilities that can be quite unrelated to their current competencies. Diversification strategy is used to increase the firm’s value by improving its overall performance. Diversification is one of the strategies pursued by firms wishing to grow in newer markets and by launching newer products. Corporate Strategy. Unrelated Diversification and Economic Development •Therefore, a continuous and coordinated series of unrelated diversification is needed, at least until you reach a certain level of development. These strategies are known as diversification strategies. Related diversification is the development of strategy ‘beyond current products and markets, but within the capabilities or value network of the organisation’ (Johnson, Whittington & Scholes, 2006, p. ’s Biggest Strength: Diversification Upcoming Star Wars movies and Marvel characters will make for nice additions to Disney's portfolio, but they aren't why you should be buying. Explain your answer and be prepared to justify the extent to which the value chains of Disney's different businesses seem to have competitively valuable cross. revealed that Samsung has been the leading smartphone manufacturer in terms of unit shipments since 2012. It makes Walmart the one-stop shop where people will find what they are looking for at prices they can afford. Consider Coca-Cola's forays into wine and filmmaking, Eastman Kodak's venture into pharmaceuticals, and. This process is strongly perceived in the packa- business unrelated to their core business. Last year, the company trailed. The fact that firm performance is the outcome of many factors of which diversification strategy is only one. 2017 Aleksandr 2 Comments I need help with the part of the disney which states "and be prepared to justify the extent to which the value chains of Disney's different businesses seem to have competitively valuable cross-business relationships. The other question we should be asking ourselves is whether Intel has the capacity to design and produce processing chips for smartphone and tablets. Walt Disney Co. Vertical vs. With all development strategies, the question of leverage of core competencies or resources is crucial. Walt disney unrelated diversification strategy 19. Combination related-unrelated diversification strategies have particular appeal for companies having a mix of valuable competitive assets, covering the spectrum from generalized to special resources and capabilities. The emergence of business conglomerates pursuing diversification strategies in unrelated businesses, in the emerging economies in the 1960s to 1980s were largely as a result of extreme market imperfections. The Grand Strategy Matrix is based on two dimensions: competitive position and market growth. Diversification in turn can be classified into three types of diversification strategies. In the former, the firm sticks to the market they are familiar with while in the latter, the firm moves to an industry or market they have little experience in. Related diversification is the development of strategy ‘beyond current products and markets, but within the capabilities or value network of the organisation’ (Johnson, Whittington & Scholes, 2006, p. Voltas Ltd. Accordingly, Samsung rose to prominence in its home market under the Japanese model of unrelated diversification and vertical integration in pursuit of synergies. Efficient Internal Capital Market Allocation. -Increase in the need for mobile phones, Samsung could exploit this need well. Analysis: Due to the strategic alliances and the exploitation of opportunities, the company acquired a leadership position in the market. So-known, 150 ema forex strategy innovative related constrained diversification strategy include Intel, Google, DuPont, and all the new companies. GE McKinsey matrix is a very similar portfolio evaluation framework to BCG matrix. Viv Labs is an artificial intelligence platform with exceptional natural language understanding and machine learning capabilities. As it has grown, WestJet seems to have made changes to its original strategy of low-cost, no-frills, point-to-point, single-class service. -Its financial position is strong so it can enter into the unrelated diversification. in increasing the firm performance and value like the global and domestic competitors, or should it come to a halt and Vestel Co. Diversification. But Samsung built an focus strategy where the Diversification was made within the businesses. Compare the roles and responsibilities of the different levels of strategy in implementing the strategy adopted in 3. on August 24, early product reviews were dismal. But by accident, the business owner is executing a. The rival being Samsung, it becomes difficult for Apple to win over. This will be driven by one primary factor, in my view – the growth of Apple Services. 1984 Competitive Advantage Diversification Analysis of the Tata Group Unrelated businesses - Precision engineering Core competency utilized High precision manufacturing Proven capabilities in watchmaking Opportunity Identified India - developing manufacturing base for. It has expanded into unrelated industries various times and succeeded. Corporate Strategy & Diversification Strategy: definitions (Antonio Ghezzi) - Duration: 6:39. The most successful global brands, such as Samsung, have learned to overcome the disadvantage of solely competing on the basis of cost by tapping into resources in developed countries. [ad_1] As a small company owner finding company development, a diversification method of acquisition can be very attractive. Is Google Addicted to Diversification? By Steve Scheidecker -- Get free updates of new posts here Over the past week Google has announced its involvement in several interesting projects that could not be further from it’s basis as a search engine. - This article aims to take a fresh look at diversification - a growth strategy often disparaged by managers and commentators alike, yet one that is followed successfully by some major organizations. Module 5- Diversification - related and unrelated. way diversified. By contrast, unrelated diversification means you create products in a completely new area. Assignment Overview. However, modern conglomerates typically are companies with a presence in many unrelated industries. Amazon's (Rare) Unrelated Diversification Strategy is a Worry Diversification is a corporate strategy in which a firm brings multiple businesses within its boundaries. com - id: 3aff57-MjM3N. The types are:- 1. Samsung's diversification across four main product fields set it apart from competitors. Threat-Continuous Technology changes may affect the technology of samsung. Diversification can be segmented into related diversification or unrelated diversification. For over the past walt disney unrelated diversification strategy years, Fantasia has emerged as one of the biggest milestones in the history of motion pictures. Over these 2 dimensions, four growth strategies can be formed. It makes Walmart the one-stop shop where people will find what they are looking for at prices they can afford. on August 24, early product reviews were dismal. Related business = when value chains exhibit competitively important cross-business relationships (i. A good example of the unrelated diversification is Richard Branson. If a company is expanding into industries that are unrelated to its current business, then it's engaging in conglomerate diversification. Diversification strategies - In fiscal year 2015, there was an increase of net revenue by 2%. , established the Samsung Automotive Innovation Fund, a new $300-million fund focused exclusively on the automotive market. ADVERTISEMENTS: Marketing Strategies – Rivalry, Growth, Consolidation and Functional Strategies! Contents : 1. But for this to work, you have to redefine what you mean by focus and rethink your reasons for diversification. The reason for this is that most firms operate in a stiff. However, they benefit from the resources of the headquarters with regard to the availability of lower-cost finance, quality of management direction and other related matters. The Product/Market Grid of Ansoff is a model that has proven to be very useful in business unit strategy processes to determine business growth opportunities. , and the pros and cons of related versus unrelated diversification strategies. SEATTLE (March 21, 2018) – Starbucks Corporation (NASDAQ: SBUX) today hosted its 26th Annual Meeting of Shareholders, with more than 3,500 shareholders, partners (employees), invited guests and board members in attendance. But from a brand perspective, such forms of diversification are more detrimental than helpful. But you need to understand the distinctions between related diversification and not related diversification before you invest. Corporate diversification is the reason. 4 Global Strategy 1. For example, an investor diversifies his financial portfolio to protect against losses. By contrast, unrelated diversification means you create products in a completely new area. Module 4 Case. -Samsung is planning to make Air condition category more powerful. The following are illustrative examples. All companies and divisions can be positioned in one of the Grand Strategy Matrix’s four strategy quadrants. It was an extraordinary event, not because glamorous business leaders and journ. way diversified. One of the suggested advantages of an unrelated diversification strategy is that it A. The company said it will diversify its handset portfolio and improve its software. Frankfurt, Germany, and Menlo Park, CA - September 14, 2017 - Today, Samsung Electronics Co. How do institutional transitions impact the efficacy of related and unrelated diversification strategies used by business groups? K Ramaswamy, S Purkayastha, BS Petitt Journal of Business Research 72, 1-13 , 2017. Alternative Growth Strategies. -Increase in the need for mobile phones, Samsung could exploit this need well. Strategy in the Global Environment. There are a wide range of electronic devices which are provided by Samsung such as refrigerators, air conditioners, cameras, tablets, phones, especially TVs and smart phones. related diversification and unrelated diversification. •The South Korean Example –Initially: Natural Resources (tungsten ore*, raw silk, rice, fish) *no. The Coca-Cola Company recently announced that it had entered into a binding agreement to acquire initial minority equity shareholding in Chi Ltd. Introduction. 2017 Aleksandr 2 Comments I need help with the part of the disney which states "and be prepared to justify the extent to which the value chains of Disney's different businesses seem to have competitively valuable cross-business relationships. -Its financial position is strong so it can enter into the unrelated diversification. General Electric - Get Report rallied by nearly 4% Friday after beating analysts' reduced earnings estimates, but the industrial conglomerate still seems like an opaque, non-analyzable collection. Apple and Samsung are often mentioned together, as they are both world leading producers of smartphones. Data from market research firm IDC Research Inc. Strategic Management: Evaluation and Execution. Hwy-Chang Moon Professor of International Business Strategy Graduate School of International Studies Seoul National University [email protected] Asahi Glass Company: Diversification Strategy Case Solution. The paper "Diversification Strategy at Microsoft" presents the key business ratios in the company. Reliance entered into retailing by allocating Rs25, 000 crore in a phased manner is a typical example. According to this literature, realization of these different economic benefits imposes different and often conflicting organizational requirements on the firm. It is evident that one thing that Samsung always does right is. Kim, Hwang, & Burgers (1993) stated, diversification is a strategic route that employs the use of broadening markets and products to allow for the reduction of risk, it can also allow for growth and profit that results from an increased amount of market opportunities. Well diversified with about 45% of its revenue from. Strategic Management: Evaluation and Execution. In this case there is no direct connection with the company´s existing business - this diversification is classified as unrelated. Regain focus: Effects of unrelated diversification has been very pronounced for many family owned Asian conglomerates. Then do some extensive research on Samsung and Apple concerning their diversification and vertical integration strategies. How To Find Direct Chinese Manufacturers On Alibaba | Alibaba. Unrelated diversification is the manufacturing of many diverse products that have no relation to each other. Ansoff Matrix Analysis of British Petroleum (BP) British Petroleum (BP) Oil Company is the leading supplier and trader of energy on an international context. However, the 'unrelated diversification' strategy is far from full proof and there are numerous examples in which it has failed for Virgin. This strategy focuses on reaching new markets with new products. Diversification: Developing new products for new markets is the most risky strategy, as the company would be venturing into new areas for both, product and market. is a global leader in semiconductor, telecommunication, and digital convergence technology. Unrelated Diversification An unrelated diversification strategy can create value through two types of financial economies. 'diversified' business groups that are active in technologically unrelated businesses”, the studies on business groups and developing countries show that it is one of the most common growth options, although Nguyen and Cai, (2016) argue that diversification is a rare event. Its extensive product portfolio of numerous industries shows that Samsung has not limited itself to horizontal diversification (Martin, 2019). LGE makes TV's and a variety of electronics. Lee In 1995, the Korean chaebol Samsung diversified into automobile manufacturing with the establishment of Samsung Motors Inc (SMI). -Samsung is planning to make Air condition category more powerful. Amazon business strategy is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment. Diversification Strategies Diversification strategies are used to expand firms' operations by adding markets, products, services, or stages of production to the existing business. The company has pursued a diversification strategy, which means purchasing other companies that enable it to bring new products into new markets while remaining true to Disney's origins. Threat-Continuous Technology changes may affect the technology of samsung. For example, each of GE's divisions has a set of officers to implement strategies that suit corresponding industries and markets, such as the electric lighting market and the aerospace market. -Increase in the need for mobile phones, Samsung could exploit this need well. This will be driven by one primary factor, in my view – the growth of Apple Services. Diversification is essential. It just recently started selling football cleats, which was a huge opportunity for the company and it also turned out to be very successful so far. All companies and divisions can be positioned in one of the Grand Strategy Matrix’s four strategy quadrants. Do the SWOT analysis of the Asahi Glass Co. The Product/Market Grid has two dimensions: products and markets. First there was the Mac line of computers, then Apple added the iPod, then the iPhone, and little over a year ago, the iPad. 40 per share. Implications of Corporate Diversification and Focus Strategies For this reason, literature related to diversification and focus and to mergers and Unrelated Diversification is a outward appearance of Posted in Marketing and Strategy Terms higher revenues against the related diversification on the. When a company sells new products in new marketing condition, it has neither the expertise needed to produce nor to sell it in those markets. Samsung's vertical and horizontal diversification, emphasis on manufacturing competitiveness and product quality, open competitive recruitment for entry-level positions, intensive employee training to develop a standardized workforce, strict organizational discipline, and emphasis on organizational loyalty all resemble Japanese-style management. Some locations sell gasoline as well. The development and marketing of 'food articles' in addition to the existing 'detergents business' carried on by Hindustan Lever Limited is an example of diversification into related product line. You’re lucky to get a basket, staff are miserable and a product return can take 45 minutes. Threat-Continuous Technology changes may affect the technology of samsung. There are several grounds for choosing related diversification strategy: It has the potential of cross-business synergies. Three types: Pioneers, Close followers and Late followers Growth strategies – Organic and Inorganic, Integration (Horizontal & vertical), Diversification or conglomeration, M&A, Alliances, Strategic acquisitions. The capabilities of a professional consulting firm are vastly different in structure, resource and competences and it is difficult to establish how this can be adequately overcome to provide material value creation. Based on the above list, discuss whether or not Walt Disney's lineup reflects a strategy of related diversification, unrelated diversification, or a combination of related and unrelated. RBV can inform about the risks and benefits of diversification strategies. This diversification is one of the reasons the company is staying on top of the fortune 500 list. For example, an investor diversifies his financial portfolio to protect against losses. Corporate Strategy & Diversification Strategy: definitions (Antonio Ghezzi) - Duration: 6:39. " A memorandum entitled "The Introduction of the Company Within a Company System" was circulated in Ohga's name to explain the five primary goals of the new system. The foundation to the successful Murugappa enterprise was laid way back in 1900’s, when young A. 4 International Strategy and Global Strategy: What is the deference? 1. Corporate-Level Strategy: Horizontal Integration, Vertical Integration, and Strategic Outsourcing. How To Find Direct Chinese Manufacturers On Alibaba | Alibaba. The video contrasts the diversification strategies of the Smucker’s Company and General Electric. Corporate-Level Strategy: Related and Unrelated Diversification. related diversification and investigates the question that: Is diversification a good strategy for Vestel Co. : Diversification Strategy. This article discusses diversification as a growth oriented and profitable strategy especially in the current market conditions where growth is hard to come by because of declining demand and oversupply at the same time. Efficient Internal Capital Market Allocation. As the name depicts, the unrelated diversification is riskier than the related diversification as the firm decides to launch completely new products in new markets with no prior experience. mov - Duration: 7:30. Of all the chaebol diversification efforts that occurred before the crisis, one case stands out: Samsung's move into automobile manufacture. Voltas Ltd. Concentric/horizontal diversification (or related diversification) is about entering a new market with a new product that is somewhat related to a. Diversification strategies involve firmly stepping beyond its existing industries and entering a new value chain. Last year, the company trailed. Analyze my current watchlist and to refresh optimization strategy. Samsung at CES: Diversification the key to growth. There are serious questions here on the over diversification of the strategy, the highly unrelated nature of the line of business and the legitimate overlap in complementary capabilities. The unrelated diversification of ITT-ITT Sheraton, ITT Holdings, ITT Industries (hotels, insurance, automotive parts) Strengths that Anheuser Busch is leveraging with Eagle Snack Foods, beer, and Busch Garden? Questions you may want to ask: Under what circumstances is a company’s strategy of reducing risk valuable for shareholders?. Nahm said there are plans in the works to acquire or develop more to fit the healthy-snack niche. , 1994; Helfat and Eisenhardt, 2004). - Net cash provided by operating activities increased by 23%. Unrelated diversification is a form of production expansion in which the firm enters into the production of a good or service that is unrelated to previous business activities. The film, Fantasia, was the first American film to use stereophonic sound as well as the first and only film recorded in Fantasound. TEL: (858) 436-2200 FAX: (858) 436-2201. The Samsung Automotive Innovation Fund will focus on connected car and autonomous technologies, including smart sensors, machine vision, artificial intelligence, high. Retrenchment strategies and 4. By comparing Samsung's recent diversification into the medical device and biosimilar industries in terms of industry relatedness, market entry strategies, and firm performance, the thesis will present a case in which the unrelated diversification target (biosimilars) is outperforming the (constrained) related one (medical devices). However, they are much different companies in a variety of ways. Value here is created here either through related diversification ( my report) or through unrelated diversification ( which will be discussed further) when the strategy allows a company’s business to increase revenues or reduce cost while implementing their. Polycentric Approach: This approach mostly focuses on the conditions of the host country in policy formulation, strategy implementation and operations. on August 24, early product reviews were dismal. is a global leader in semiconductor, telecommunication, and digital convergence technology. -Samsung is planning to make Air condition category more powerful. Diversified Company: A diversified company is a company that has multiple, unrelated businesses. Product Proliferation. An example of unrelated diversification in a business could be a toy manufacturer that is also manufacturing industrial wiring for the construction industry. Samsung Electronics Co. Even when entering new markets or when creating new. Explain your answer and be prepared to justify the extent to which the value chains of Disney's different businesses seem to have competitively. But from a brand perspective, such forms of diversification are more detrimental than helpful. The reason for this is that most firms operate in a stiff. A stream of improvements and innovations will support such a strategy. In other cases, conglomerates are formed for genuine interests of diversification rather than manipulation of paper return on investment. -Increase in the need for mobile phones, Samsung could exploit this need well. Abstract: The diversification strategy is one of the most preferred by companies that search for the sustainable growth of their sales and profits in markets where products appear, grow in demand and become mature in a progressively faster way. The Path to Diversification If the scope and breadth of company types and diversification strategies above are any indication, this is a journey that can vary dramatically from business to business. This diversification is one of the reasons the company is staying on top of the fortune 500 list. The company's diversification strategy focuses on the introduction of new and innovative products to the market with the purpose of attracting the attention of its customers and competing well with other leading industry players. Diversification Strategy: The business units focussed upon have been chosen on the basis of the size of their revenue contributions to each group. These partnerships bring two organizations from different, often unrelated industries to work on well-defined activities. Entering new markets or strengthening presences in promising ones such in Asia were the GDP is growing and more people are ready to spend, is another. Agor Ansoff เขียนบทความ เรื่อง Strategies for Diversification และตีพิมพ์ในวารสาร HBR ในปี ค. Diversification: Developing new products for new markets is the most risky strategy, as the company would be venturing into new areas for both, product and market. However, due to the change in the business trends around the globe, the need for greater integration and coordination aroused. Classic diversified businesses, such as GE and 3M, have been joined by companies like Apple, Google, Samsung, and Citi, all of which are diversified in some way. Lee In 1995, the Korean chaebol Samsung diversified into automobile manufacturing with the establishment of Samsung Motors Inc (SMI). pdf), Text File (. The Apple Product Strategy When we talk about Apple, what usually comes to mind is its product line, which has become equated with high quality, invention and innovation. related diversification and investigates the question that: Is diversification a good strategy for Vestel Co. on StudyBlue. Agor Ansoff เขียนบทความ เรื่อง Strategies for Diversification และตีพิมพ์ในวารสาร HBR ในปี ค. Well diversified with about 45% of its revenue from. Corporate Level Strategy Essay. , to a small extent, has engaged in related diversification. METHODS AND PROCEDURES. Amazon business strategy is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment. Another strategy is conglomerate diversification. Investing Strategy Samsung, Apple and Vertical Integration. The acquisition of Viv by Samsung should push its AI strategy. [ad_1] As a small company owner finding company development, a diversification method of acquisition can be very attractive. ITC's Diversification Strategy - ITC, The case, ITC's Diversification Strategy gives an overview of ITC's diversification into related and unrelated areas in recent years. OUTLINE Introduction: The Basic Issues The Trend over Time Motives for Diversification - Growth and Risk Reduction - Shareholder Value: Porter s Essential Tests – A free PowerPoint PPT presentation (displayed as a Flash slide show) on PowerShow. The conglomerate fad was subsequently replaced by newer ideas like focusing on a company's core competency. Diversification through Aggressive Acquisitions: Johnson and Johnson's strategy throughout the past decade has been the acquisition of companies around the globe. related diversification and unrelated diversification. The drawbacks of an unrelated diversification strategy include. It focuses on …. com - id: 3aff57-MjM3N. The management therefore come up with four strategies that were to see the company growth. Marketing strategy includes all basic, short-term, and long-term activitie s in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies that contribute to the. Diversification strategy is used to increase the firm’s value by improving its overall performance. Vertical vs. -Samsung is planning to make Air condition category more powerful. txt) or view presentation slides online. generates 70 percent of its revenues from its primary business, while TL & Co. However, diversification incurs costs—which can be substantial—while reaping the advantages from diversification is inherently uncertain simply because entering new markets is a risky strategy. Samsung, Brekshire Hathaway, Yamaha follows an unrelated diversification strategy. I first found about McCafe in Japan and was amazed by its different style from traditional McDonald store. 2 Related diversification strategy. To put it differently the chaebol chose such strategy. Nahm said there are plans in the works to acquire or develop more to fit the healthy-snack niche. an overall corporate strategy may concern several areas of a business, including geographical scope, diversification and the supply chain. Diversification Samsung follows a conglomerate diversification strategy. ppt), PDF File (. This article builds on the agency-stewardship approach to examine if the impact of related and unrelated diversification strategies on firm performance is contingent on the leadership style of diversifying Chief Executive Officers (CEOs) ranging from the agent model to the steward model. It focuses on …. Peng describes this type of company that as either a far-flung conglomerate, because it pursues both product-unrelated diversification and extensive geographic diversification, or as a multi-national replicator, because products at 3M are related through the R&D departments. You can grow by leveraging your product knowledge to reach new customers. However, some of the related diversification examples of Apple Inc. Diversification Strategies Case Studies, Strategy Business Management, IBSCDC, IBSCDC, Case Development Centre, Case Studies in Management, Finance, Marketing. The unrelated diversification seems to be applicable and meaningful in at least two cases:. In this case there is no direct connection with the company´s existing business - this diversification is classified as unrelated. Diversification : It focuses on entering a new market with the introduction of new products. Horizontal diversification strategy is less risky than conglomerate diversification because of the fact that the current customers of the organization are already exposed. Diversification. Strategic Planning for Sony Corporation - Adams Kisilu - Hausarbeit - BWL - Unternehmensführung, Management, Organisation - Publizieren Sie Ihre Hausarbeiten, Referate, Essays, Bachelorarbeit oder Masterarbeit. Diversification Product Diversification Product diversification is a strategy employed by a company to increase profitability and achieve higher sales volume from new products. Understanding the economics and disadvantages of financial or related concept strategies is exposed to related constrained diversification strategy final of your funding. By comparing Samsung's recent diversification into the medical device and biosimilar industries in terms of industry relatedness, market entry strategies, and firm performance, the thesis will present a case in which the unrelated diversification target (biosimilars) is outperforming the (constrained) related one (medical devices). Dominant-business diversification strategy firm generates between 70 and 95 percent of its total revenue within a single business area. It has also benefited from the feedback and suggestions of academic staff and students in the many universities and colleges where Foundations of Strategy has. The drawbacks of an unrelated diversification strategy include. When Dell launched its first smartphone in the U. Generally, related diversification (entering a new industry that has important similarities with a firm's existing industries) is wiser than unrelated diversification (entering a new industry that lacks such similarities). com Finding Business Niche And Diversification Strategy (the Year 1960- the Year 1990). Explain your answer and be prepared to justify the extent to which the value chains of Disney's different businesses seem to have competitively. companies' that were 'chosen at random from many broad sections of the economy. –M-form design advantages are the opportunities for coordination and sharing of resources. Conclusion: What is clear with Ansoff’s Matrix is the incremental increase in risk offered by the five strategies, due to the growing cost with each step beyond market penetration and uncertainty of operating in new markets and industries:. One school of thought is that diversification is really "de-worse-ification. LGE also makes home appliances, which is a diversification strategy; LG Display is more of a vertical integration that makes displays for other LG companies (LGE, LGT) LG Telecom makes smart phones and is another diversification. Last year, the company trailed. txt) or view presentation slides online. Do the SWOT analysis of the Asahi Glass Co. But from a brand perspective, such forms of diversification are more detrimental than helpful. Efficient Internal Capital Market Allocation. How do the two firms differ from each other? A. Kim, Hwang, & Burgers (1993) stated, diversification is a strategic route that employs the use of broadening markets and products to allow for the reduction of risk, it can also allow for growth and profit that results from an increased amount of market opportunities. The key themes explored in this article pertain to how Amazon can leverage the existing strategy and sustain its efficiencies through careful analysis and effective implementation of these recommendations. com, Papa John’s International, Whole Foods Market in 2014; Under Armour ’s Strategy in 2014, lululemon athletica in 2014, Lagunitas Brewing Company. Each subsidiary can lean on the others when it has financial difficulty, something it couldn't do on its own. ITC's Diversification Strategy - ITC, The case, ITC's Diversification Strategy gives an overview of ITC's diversification into related and unrelated areas in recent years. Likewise, a decrease in the price of inputs leads to an increase in supply. Strickland III and John Gamble has an entire chapter dedicated to “Diversification, Strategies for managing a group of business”, which contains a broad range of topics. As target markets. Above all the strategy of unrelated diversification was successful beginning from the 1960s, even if often not long lasting in the American case. Over these 2 dimensions, four growth strategies can be formed. The marketing strategy for Samsung Galaxy. Module 5- Diversification - related and unrelated. Diversification, especially the unrelated diversity, in a stage of large companies' life cycle is an important strategy in development of enterprises. on August 24, early product reviews were dismal. In fact, no corporate diversification in the history of the chaebols in Korea received more public attention than that of Samsung Motors Inc. General Electric - Get Report rallied by nearly 4% Friday after beating analysts' reduced earnings estimates, but the industrial conglomerate still seems like an opaque, non-analyzable collection. Perhaps one of the most far-reaching developments of the last twenty years has to do with the rise of emerging economies, which once represented no more than 15% of the global economy and now have come to account for nearly 50% of economic activity. Related diversification means you develop (or buy) products that are related to your current offerings. (Apple and Samsung face Of Unrelated And Related Diversification. 1984 Competitive Advantage Diversification Analysis of the Tata Group Unrelated businesses - Precision engineering Core competency utilized High precision manufacturing Proven capabilities in watchmaking Opportunity Identified India - developing manufacturing base for. Diversification strategies involve firmly stepping beyond its existing industries and entering a new value chain. Ada 3 bentuk strategi diversifikasi yakni: strategi diversifikasi konsentris; horizontal, dan konglomerasi. Diversification Strategy. Related business = when value chains exhibit competitively important cross-business relationships (i. There are serious questions here on the over diversification of the strategy, the highly unrelated nature of the line of business and the legitimate overlap in complementary capabilities. Unrelated diversification is a form of production expansion in which the firm enters into the production of a good or service that is unrelated to previous business activities. Diversification : It focuses on entering a new market with the introduction of new products. However, they are much different companies in a variety of ways. Porter says his findings present a 'sobering picture of the. The company has been responsive to change and opportunity in global business brought by the digital era with its constant innovation and attractive, marketable products. BCG is only a four cell matrix, while GE McKinsey is a nine cell matrix. There are several grounds for choosing related diversification strategy: It has the potential of cross-business synergies. It then diversified in industries and electronics. This article recommends three strategic options or alternatives based on the evaluation of the current corporate and business level strategies of Amazon. Corporate Level Strategy Essay. : Diversification Strategy. method to enter a new industry?. Diversification Strategies Case Studies, Strategy Business Management, IBSCDC, IBSCDC, Case Development Centre, Case Studies in Management, Finance, Marketing. However, due to the change in the business trends around the globe, the need for greater integration and coordination aroused. The limitation of discussion now is discussed only on strategic formulation: Nokia’s vision of the future, mission, goals, and strategies. However, modern conglomerates typically are companies with a presence in many unrelated industries. Apple and Samsung are often mentioned together, as they are both world leading producers of smartphones. Martin Reeves is a senior partner and managing director in the San Francisco office of BCG and chairman of the BCG Henderson Institute, BCG's think tank on management and strategy. Lee In 1995, the Korean chaebol Samsung diversified into automobile manufacturing with the establishment of Samsung Motors Inc (SMI). (1) Fixed Asset Management (1) FORD PINTO (1) Franchising for you Ltd (F4U. pptx), PDF File (. In fact, no corporate diversification in the history of the chaebols in Korea received more public attention than that of Samsung Motors Inc. But product strategy through product diversification is actually central to the marketing strategy of Samsung. The two chaebols are considered polar opposites, even today. Sony Case Study. Companies implementing unrelated diversification strategies hope to create value by realizing financial economies. A vegetarian restaurant in a small town estimates that there are 12,000 vegetarians in the area. -Increase in the need for mobile phones, Samsung could exploit this need well. txt) or view presentation slides online. Diversification can be categorized as related or unrelated with the core business. As it has grown, WestJet seems to have made changes to its original strategy of low-cost, no-frills, point-to-point, single-class service. Generally, related diversification (entering a new industry that has important similarities with a firm's existing industries) is wiser than unrelated diversification (entering a new industry that lacks such similarities). Under Armour is diversifying by selling new products to existing customers. Our deeply experienced team seeks out and supports high-caliber talent and innovative companies that are. Please use Ctrl+F to find your cases from this list. Good strategy requires continual rethinking of the company's scope, to make sure it's making the most of its resources and not getting into markets where it does not have a resource advantage. 3 International Strategy 1. Luckily, more operational diversification is on the way. The Product Market Expansion Grid, also called the Ansoff Matrix, is a tool used to develop business growth strategies by examining the relationship between new and existing products, new and existing markets, and the risk associated with each possible relationship. conglomerate. Although SMI's diversification followed the typical chaebol program for growth, it had to be sold to. Martin Reeves is a senior partner and managing director in the San Francisco office of BCG and chairman of the BCG Henderson Institute, BCG's think tank on management and strategy. the ability to leverage centralised strategic gains does not - resulting in unrelated diversification. The Manager as Planner and Strategist Chapter 8PLANNING & STRATEGYStrategi adalah sekumpulan keputusan terkait tujuan yang ingin dicapai, tindakan apa yang harus diambil serta bagaimana mengelola sumber daya yang dimiliki untuk mencapai tujuan. Diversification can be "related," through an expansion of the primary product line (health care), or "unrelated," into areas not directly associated with health care. Samsung Electronics employs approximately 64,000 people in 89 offices in 47. The video contrasts the diversification strategies of the Smucker’s Company and General Electric. The diversification strategy is further divided into related diversification and unrelated diversification. -Its financial position is strong so it can enter into the unrelated diversification. Compare the roles and responsibilities of the different levels of strategy in implementing the strategy adopted in 3.
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